At the same time, much of this breadcrumb travels thousands of kilometres from Asia and the United States before arriving on Belgian production lines.

Our circular supply chain avoids baking new bread for conventional breadcrumbs by replacing it with surplus products. By reusing bread that has already been baked, we reduce pressure on natural resources: fewer raw materials need to be produced, meaning less water is used to grow wheat, less land is used and fewer resources are consumed throughout the chain (agricultural inputs, milling, transport).